Internet saves media
According to the World Association of Publishers periodic media (WAN), much of the world’s media in some way affected by the crisis. Thus, 38% of respondents reported that their incomes have fallen by at least 20% and a similar pattern to continue in 2010. This decline in print advertising fees, revenue from subscriptions and other sources of income. Loss of traditional sources of income for themselves media companies are going to offset by revenue generated by Internet services and advertising. Over 20% of respondents reported an increase in revenue from online content and 70% of the recorded growth in revenues from online advertising.
The dynamics proceeds media companies
In the income structure of publishing houses revenues from non-traditional media – social networking, mobile content, network services, etc. - Has reached a significant proportion. 26% of respondents said that revenue from these services amounted to about 21-30% of their total income. In 4% of companies such projects generate more than 70% of revenue.
I was not build on above numbers but remember that online advertising market on 2008 was not more not less as
$27,000,000,000.
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